Loading Insight...
Insights
Insights
3 Mar 2026
From Product Selling to Trusted Advisory in Bancassurance
Why do customers start to dodge calls from their insurance agents?
Shifting from "sales-centric" to "customer-centric" models requires a change in muscle memory, but it's essential for building lasting relationships and trust. Join Sujin Saj and Jason Amayun from Synpulse in Episode 3 of Synpulse Talks: Insurance as they explore what it really takes to become a trusted advisor, and how technology, people capabilities, and mindset shifts are reshaping bancassurance advisory.
Â
đź”— More industry insights:Â
Website: https://www.synpulse.com/en/
LinkedIn: http://linkedin.com/company/synpulseÂ
Â
#Synpulse Talks #Bancassurance #Advisory #Trust #AIAugmentation #CustomerCentricity
Our Experts In This Topic
OUR EXPERT
Jason Amayun
Director and Topic Expert of NEOINSURANCE®
Jason is a hands‑on delivery and topic expert for NEOINSURANCE® initiatives. With a background spanning digital distribution platforms, process‑mining, and target‑operating‑model design, he bridges strategy and execution to de‑risk complex programmes and accelerate time‑to‑value.
OUR EXPERT
Sujin Saj
Managing Director, Head of Insurance APAC
Sujin is a Managing Director at Synpulse and Head of Insurance in APAC. He brings over 15 years of experience in financial services, advising insurers and banks across Asia on strategy, digital and AI-led transformation, and business building. He partners with senior leaders to modernise distribution, core platforms, and operating models, translating ambition into scalable, at-pace execution.
Related Contents
Loading insights...
-min read • 3 Mar 2026
From Product Selling to Trusted Advisory in Bancassurance
Why do customers start to dodge calls from their insurance agents?
Shifting from "sales-centric" to "customer-centric" models requires a change in muscle memory, but it's essential for building lasting relationships and trust. Join Sujin Saj and Jason Amayun from Synpulse in Episode 3 of Synpulse Talks: Insurance as they explore what it really takes to become a trusted advisor, and how technology, people capabilities, and mindset shifts are reshaping bancassurance advisory.
Â
đź”— More industry insights:Â
Website: https://www.synpulse.com/en/
LinkedIn: http://linkedin.com/company/synpulseÂ
Â
#Synpulse Talks #Bancassurance #Advisory #Trust #AIAugmentation #CustomerCentricity
Our Experts In This Topic
OUR EXPERTJason Amayun
Director and Topic Expert of NEOINSURANCE®
Jason is a hands‑on delivery and topic expert for NEOINSURANCE® initiatives. With a background spanning digital distribution platforms, process‑mining, and target‑operating‑model design, he bridges strategy and execution to de‑risk complex programmes and accelerate time‑to‑value.
OUR EXPERTSujin Saj
Managing Director, Head of Insurance APAC
Sujin is a Managing Director at Synpulse and Head of Insurance in APAC. He brings over 15 years of experience in financial services, advising insurers and banks across Asia on strategy, digital and AI-led transformation, and business building. He partners with senior leaders to modernise distribution, core platforms, and operating models, translating ambition into scalable, at-pace execution.