Sujin is a Managing Director at Synpulse and Head of Insurance in APAC. He brings over 15 years of experience in financial services, advising insurers and banks across Asia on strategy, digital and AI-led transformation, and business building. He partners with senior leaders to modernise distribution, core platforms, and operating models, translating ambition into scalable, at-pace execution.

Jason is an expert in insurance distribution with hands-on delivery experience across APAC, including NEOINSURANCE® initiatives. Most recently, he helped shape Synpulse’s Agentic AI Target Operating Model offering, leveraging AI to enhance advisory quality. With expertise in digital distribution, core systems, process mapping, and TOM design and implementation across APAC and the Middle East, he bridges strategy and execution to accelerate value delivery.

Sujin is a Managing Director at Synpulse and Head of Insurance in APAC. He brings over 15 years of experience in financial services, advising insurers and banks across Asia on strategy, digital and AI-led transformation, and business building. He partners with senior leaders to modernise distribution, core platforms, and operating models, translating ambition into scalable, at-pace execution.

Jason is an expert in insurance distribution with hands-on delivery experience across APAC, including NEOINSURANCE® initiatives. Most recently, he helped shape Synpulse’s Agentic AI Target Operating Model offering, leveraging AI to enhance advisory quality. With expertise in digital distribution, core systems, process mapping, and TOM design and implementation across APAC and the Middle East, he bridges strategy and execution to accelerate value delivery.