Leadership Spotlight: Sujin Saj Driving Insurance Transformation Across APAC

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Leadership Spotlight: Sujin Saj Driving Insurance Transformation Across APAC

2-min read • 1 Feb 2026

Commercial Insurance

Commercial Insurance & Speciality

Bancassurance

Target Operating Model (TOM)

Insurance

APAC

Leadership Spotlight: Sujin Saj Driving Insurance Transformation Across APAC

As insurance markets across Asia undergo rapid transformation, clients seek trusted partners who bring deep regional expertise, strategic clarity, and the ability to deliver at scale. At Synpulse, Sujin Saj leads this charge as Managing Director and Head of Insurance for APAC, advising leading insurers and banks on digital and AI-led transformation, distribution growth, and operating model modernization.

A Trusted Advisor in Insurance Transformation

Sujin brings a unique combination of management consulting, digital innovation, and business execution experience to his clients. He has advised senior executives across Asia on modernising distribution models, upgrading legacy platforms, and embedding AI into advisory and operating models — all while aligning to regulatory frameworks and market dynamics.

Before joining Synpulse, Sujin held roles in global investment banks and digital ventures, including co-building community-led platforms. This blend of entrepreneurial drive and institutional rigour shapes his pragmatic yet forward-looking approach.

Areas of Expertise

Sujin’s areas of focus include:

Insurance Modernisation (life and general insurance)
AI & Data-driven Distribution Models
Bancassurance Strategy & Omnichannel Enablement
Digital Advisory Transformation & Wealth Journeys
Target Operating Model Redesign
Execution of Multi-year, Multi-market Change Agendas

Key Achievements Across APAC

Bancassurance & Distribution: Led bancassurance growth programs in Singapore, Malaysia, Vietnam, and Hong Kong. His work spans hybrid advisory models, RM enablement, and omnichannel customer journeys.
Core System Modernisation: Delivered end-to-end core system strategies, platform evaluations, and phased migrations for major insurers, always tied to tangible business outcomes.
AI-Powered Advisory: Enabled advisory and engagement transformations using AI across multiple APAC markets, improving productivity and enhancing client experience.

Sujin is also a frequent speaker at industry forums across the region, where he shares perspectives on the future of insurance, ecosystems, and digital distribution.

Strategic Role at Synpulse

As Head of Insurance APAC, Sujin leads with a clear mandate:

Advise clients on complex transformation strategies
Build and scale Synpulse’s insurance capabilities across Asia
Drive thought leadership on AI, ecosystems, and client-centric advisory
Expand Synpulse’s presence in Singapore, Malaysia, Hong Kong, Indonesia, Thailand, and beyond

Closing

Sujin’s leadership bridges strategy and delivery, turning bold visions into measurable results. His passion for shaping the future of insurance, combined with his ability to navigate complex execution, makes him a trusted transformation partner in the region.

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OUR EXPERT

Sujin Saj

Managing Director, Head of Insurance APAC

Sujin is a Managing Director at Synpulse and Head of Insurance in APAC. He brings over 15 years of experience in financial services, advising insurers and banks across Asia on strategy, digital and AI-led transformation, and business building. He partners with senior leaders to modernise distribution, core platforms, and operating models, translating ambition into scalable, at-pace execution.