In this episode of the PBWM Hotseat series, Daniele Abbruzzese sits down with Manuel Thomet, Head of Embedded Finance at Synpulse, to discuss the rising significance of Embedded Finance in the banking industry. (Please note that this episode is in German.)
- What is Embedded Finance? It is a value chain configuration that emerges as new role distributions between banks and other companies take shape.
- Use Cases and Consumer Adoption: 75% of Swiss consumers have already used embedded financial services, highlighting strong market acceptance.
- Relevance Across Banking Sectors: Embedded Finance plays a key role in retail banking, corporate banking, and private banking.
- Banking as a Service (BaaS): A critical business model for banks, though many still lack the necessary strategic focus and understanding.
- Strategic & Operational Recommendations: Successful implementation requires cultural, organisational, and technological adaptation.
The conversation also highlights findings from the study Embedded Finance and Banking as a Service in Switzerland: Outlook 2024, reinforcing its transformative potential. Synpulse is actively investing in this space, advocating for cross-industry collaboration to unlock new opportunities.