Synpulse appoints Joel Lim as new Partner and Head of Insurance APAC


New Joiner APAC Joel Lim 1

Synpulse, a global professional services provider to major banking and insurance institutions, is proud to announce the appointment of Joel Lim as Partner and Head of Insurance APAC. Former CEO Asia at Coherent and Technology Consulting Partner at EY Consulting, Joel has over two and a half decades of extensive experience in digital and emerging technologies within the financial services industry. He brings invaluable insights to Synpulse and will be focusing on enhancing insurance and banking propositions in the APAC region, including digital transformation, legacy modernisation, embedded insurance, and data & AI.

Joel's career is marked by a unique blend of expertise across financial services, deploying advanced technology solutions that drive high-value outcomes for distinct client/sector issues and market opportunities. Leveraging digital, AI and emerging technologies to develop new business models and cross sector convergence. His expertise spans the entire consulting lifecycle, from business strategy to cutting-edge technology solutions and implementation. Notably, Joel has led iconic projects including:

  • Founder of several EY global solutions such as EY TaxGrid and EY wavespace Hong Kong
  • Guidewire transformation for a global insurer: Core insurance platform transformation project across seven markets.
  • EMPF Pensions Reform/Platform: Strategic advisor and lead solution design for the Mandatory Provident Fund Authority (Hong Kong Regulatory body)
  • Hong Kong Exchange (HKEX): Lead the overall implementation of core platform for listings and robotics process automation.
  • P2P Payments Platform (Tier 1 Bank): Strategy, design, implementation, and launch.
  • Launch of a virtual bank: Strategy, licensing, and design of a major bank’s new virtual bank in Hong Kong.

Commenting on the appointment, Silvan Stüssi, Managing Partner & Global Head Insurance, Synpulse, stated, "We are pleased to welcome Joel, whose deep expertise in the financial industry, particularly in insurance, will be invaluable to our team. His experience and success in leading consultancies and fintech firms will greatly contribute to our mission of delivering tailored solutions to our clients in the APAC market."

Adding to this, Salomon Wettstein, Managing Partner & Head Synpulse North Asia, Synpulse, remarked, "Joel is recognised in the market for leading turnkey digital transformation projects that include building digital insurers and virtual banks. His achievements span prestigious banks and even Hong Kong's provident fund. This makes him a valuable sparring partner for our Synpulse8 team, where we push the boundaries of technological innovation. Joel’s appointment marks an exciting new chapter for Synpulse as we continue to expand our footprint in the region."

Joel Lim, Partner and Head of Insurance APAC at Synpulse, expressed his enthusiasm, stating, "I am delighted to join Synpulse and contribute to its growth trajectory in the APAC region. Synpulse’s commitment to innovation and a client-centric approach aligns with my passion for bringing together business imperatives with digital strategy and execution, leveraging data, AI, and technology to build scaled platform businesses and drive accelerated performance and growth. I look forward to driving impactful outcomes for our clients and strengthening Synpulse’s position as a leading boutique consultancy."

Joel Lim will be based in Hong Kong and his appointment is part of Synpulse’s ‘Diamond Strategy’, a group-wide strategy aimed at taking the firm to the next level by expanding its consulting, technology, and managed platform offerings, and growing its team to deliver sustainable value and expertise to its clients in the dynamic APAC landscape.

Synpulse today currently operates from eight offices across the APAC region, with a robust team of over 700 professionals. This extensive presence underscores Synpulse's commitment to providing comprehensive and localised services to its clients across various markets.

About Synpulse 

Synpulse is a global professional services company and a valued partner of leading players in the financial services and related industries. We optimise the proximity to our clients and deep domain expertise to create sustainable value using technology as a business driver. Leveraging our strong network of over 100 ecosystem partners, we accompany our clients throughout their transformation journey – from strategy and development to implementation and management. With our tech powerhouse, Synpulse8, we collaborate with our clients to co-create digital experiences with innovative technologies and proprietary methods. Synpulse is powered by the passion and commitment of its more than 1200 employees, who come from over 30 countries. 

Further information www.synpulse.com.

Press contact
Anginn May, Communications Lead APAC, Synpulse

anginn.may@synpulse.com

+65 9796 8316