Loading Insight...
Insights
Insights
5-min read • 9 Dec 2025
Retail Banking & SME
Banking
Tailor-made: Hyper-personalising the Retail Banking Experience Report
Written by Alexander Kling, Amy Ma, Fraser Wilkie, Rahul Bansal, and Salomon Wettstein
Tailor-made: Hyper-personalising the Retail Banking Experience Report
This report examines the current state of personalisation in the retail banking industry to identify key gaps in the user experience, the strategic and operational amendments required to hyper-personalise the customer journey, and the potential upside on offer.
Our Experts In This Topic
OUR EXPERT
Salomon Wettstein
Managing Partner, CEO Synpulse8
Salomon leads Synpulse’s North Asia market and serves as Co-CEO of Synpulse8, driving growth strategies, business transformation, and digital innovation across APAC, Greater China, and global markets. As sponsor of PULSE8.ai, he champions agentic AI to accelerate digital transformation and deliver next-generation solutions.
OUR EXPERT
Rahul Bansal
Partner, Global Head of Retail and SME Banking
Rahul leads Synpulse’s retail and SME banking practice. He played a key role in launching Singapore’s newest digital-native bank. He specialises in large-scale digital transformation programmes, focusing on accelerating neobank development and modernising retail banking platforms.
OUR EXPERT
Alexander Kling
Managing Director, Head of Strategy & Transformation, and Head of Retail & SME Banking Consulting, APAC
Alexander is a Managing Director at Synpulse, leading Strategy & Transformation and the Retail & SME Banking practice in APAC. With 20 years in financial services, spanning top-tier strategy consulting and banking across Asia, Europe, and the Middle East, he delivers end-to-end strategy and transformation. He advises senior leaders on digital innovation, challenger models, and market entry, bridging strategy, business, and technology.
OUR EXPERT
Fraser Wilkie
Executive Director, Head of Design, Asia
Fraser Wilkie is Executive Director and Head of Experience Design at Synpulse8, leading design strategy and delivery across Asia. With over 20 years of experience crafting digital solutions for financial services globally, Fraser specialises in creating intuitive, user-centric experiences that drive engagement and business impact. His work spans end-to-end design, from research and prototyping to implementation.
Related Contents
Loading insights...
5-min read • 9 Dec 2025
Retail Banking & SME
Banking
Tailor-made: Hyper-personalising the Retail Banking Experience Report
Written by Alexander Kling, Amy Ma, Fraser Wilkie, Rahul Bansal, and Salomon Wettstein
Tailor-made: Hyper-personalising the Retail Banking Experience Report
This report examines the current state of personalisation in the retail banking industry to identify key gaps in the user experience, the strategic and operational amendments required to hyper-personalise the customer journey, and the potential upside on offer.
Our Experts In This Topic
OUR EXPERTSalomon Wettstein
Managing Partner, CEO Synpulse8
Salomon leads Synpulse’s North Asia market and serves as Co-CEO of Synpulse8, driving growth strategies, business transformation, and digital innovation across APAC, Greater China, and global markets. As sponsor of PULSE8.ai, he champions agentic AI to accelerate digital transformation and deliver next-generation solutions.
OUR EXPERTRahul Bansal
Partner, Global Head of Retail and SME Banking
Rahul leads Synpulse’s retail and SME banking practice. He played a key role in launching Singapore’s newest digital-native bank. He specialises in large-scale digital transformation programmes, focusing on accelerating neobank development and modernising retail banking platforms.
OUR EXPERTAlexander Kling
Managing Director, Head of Strategy & Transformation, and Head of Retail & SME Banking Consulting, APAC
Alexander is a Managing Director at Synpulse, leading Strategy & Transformation and the Retail & SME Banking practice in APAC. With 20 years in financial services, spanning top-tier strategy consulting and banking across Asia, Europe, and the Middle East, he delivers end-to-end strategy and transformation. He advises senior leaders on digital innovation, challenger models, and market entry, bridging strategy, business, and technology.
OUR EXPERTFraser Wilkie
Executive Director, Head of Design, Asia
Fraser Wilkie is Executive Director and Head of Experience Design at Synpulse8, leading design strategy and delivery across Asia. With over 20 years of experience crafting digital solutions for financial services globally, Fraser specialises in creating intuitive, user-centric experiences that drive engagement and business impact. His work spans end-to-end design, from research and prototyping to implementation.